Dr. Bill Baker on Challanges of Paid Content in the Digital Age

In a Columbia Journalism Review article entitled, “A National Paywall That WorksDr. Bill Baker (Claudio Aquaviva Chair of Education and Journalist in Residence) discusses how a small Slovakian company may shed some light on one of the biggest challenges in the digital age: how to get people to pay for news online.  Baker explains:

Piano Media, launched in Bratislava last spring, gives subscribers single-login access to content from all nine of Slovakia’s leading news publishers, for a flat fee.  And Piano says it has so far exceeded its profitability expectations– without causing a drop in traffic to participating sites.”

Click here to read the full article in the CJR online.

Watch an interview with the company’s founder and CEO, Tomas Bella:



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