In a Columbia Journalism Review
article entitled, “A National Paywall That Works
” Dr. Bill Baker (Claudio Aquaviva Chair of Education and Journalist in Residence)
discusses how a small Slovakian company may shed some light on one of the biggest challenges in the digital age: how to get people to pay for news online. Baker explains:
“Piano Media, launched in Bratislava last spring, gives subscribers single-login access to content from all nine of Slovakia’s leading news publishers, for a flat fee. And Piano says it has so far exceeded its profitability expectations– without causing a drop in traffic to participating sites.”
Click here to read the full article in the CJR online.
Watch an interview with the company’s founder and CEO, Tomas Bella: